Thursday, March 10, 2005

How distracted are you?

To find out, go here. This video was designed for an experiment in psychology at the University of Illinois in Urbana-Champaign. The experiment won an "Ignobel prize" in 2004. See if you can count the number of times that the players dressed in white shirts pass the ball to each other. Don't count the passes made by players in black shirts. What number do you come up with? It's harder than it sounds.

When you've finished (only then! Don't spoil it!), you can read about the scientists' findings here. Surprised? Do comment!

3 comments:

Anonymous said...

hilarious!

kp said...

PPB, Wow! Small (cyber)world. I love this project. There's a new commercial out (I've seen it as movie trailers) where all sorts of people are drinking bottled water in a bar and singing. Have you seen it? There's a gorilla there, too-- but I didn't see it until my husband pointed it out to me. I'm naturally gorilla blind, I guess.

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